FSC, Inc. is a full-service land surveying and engineering company headquartered in Houston, Texas. They have offices across the state of Texas and serve the southern United States.
FSC, Inc. came to Stoker Creative wanting to refresh their overall marketing strategy, as it was not connecting with their customer base. Their name was Frank Surveying Co., which was an old family name and still made them feel smaller than the industry leader they had become.
After several conversations, we realized bigger changes were needed than just a new marketing plan. We recommended the development and implementation of a full rebrand, which began with a name change to FSC, Inc. and manifested itself into a new creative campaign and digital marketing strategy. The change was well-received by their existing client base, and also successfully gave way to FSC’s largest increase in new business.